Refusing to Rush

I confess that I am impatient. I’ve been wanting to order new business cards for over a year, but have prioritised completing Fallen Warriors, marketing Fallen Warriors and recently writing the sequel.

When I decided yesterday to have a go at a new design for my author business cards, I wanted to order them straight away. (I felt a bit of pressure as there was a “33% off” offer from the printer I was planning to use…)

I was happy with the front image, but I knew the text on the back wasn’t working. Posting the front and back images yesterday was useful. I got helpful feedback which I’ve tried to listen to.

I had no-one suggest a different front, which is encouraging. The latest version of the back is below:

I had tried Tempus Sans font on the previous version–which I use on the cover of Fallen Warriors–but have now changed that to Antonio.

Thinking about what I’m trying to do with this card, I want to primarily use it as a marketing tool, something I can give to people I meet to advertise my novels. It tells them where they can buy or order, from selected bookshops (only four so far, but I need to keep working to expand that) and online.

Also, currently I’m giving away a short story to anyone who signs up to my mailing list, but it would make sense to offer samples of both novels since Book One of The Great Scottish Land Grab and Episode One of Fallen Warriors are both available for free already online. I can bundle the opening chapters and the short story into one sampler and it means that whether someone is interested in either novel, they can try it out in exchange for signing up to my mailing list.

I wondered if white as a background was too sparse and so have added a photo.

I’m going to hold off ordering new cards until next week. If you’ve any more feedback for me, do let me know.

An author business card

I’ve had two different author business cards over the last few years and haven’t been happy with either of them.

I didn’t like the cover image for book one of The Great Scottish Land Grab on the first one and replaced it with the cover I had designed for the full novel.

The second business card looked great, but the text on the back was confusing and didn’t tell people how to buy the book.

I’ve wanted to design a new card that I could use for both Fallen Warriors and The Great Scottish Land Grab.

This is my current draft, Front:

Back:

Thanks to Mark at http://covervault.com/ for the template I used for the book mock ups!

I’d appreciate any feedback on the designs.

[Update] After just a couple of discussions I’m now wondering if I’m trying to do too much with this card. A business card is normally used to share contact details, but I hope/intend to use this as a marketing/advertising tool, to give out to people I meet who may be interested in reading my novels, not getting in contact…

So, should I include an email address, a phone number even? Or just focus on where people can buy the books?