Boosting a flatlining Facebook event

It’s almost two weeks until my first Meet the Author event!

Cumbernauld Library and Culture North Lanarkshire have set up a Facebook event page and a page on the CultureNL website to advertise the event and ask people to sign up for free so they have an idea of numbers.

At the beginning of this week only four people had signed up and the Facebook page was only showing myself going and a grand total of 55 people having viewed the event after it had been live for two weeks…

I often feel there is too much to do and not enough hours in the day, but today was the day for doing something about this!

Part of the reason I’d been hesitant about promoting the Facebook event is that I’ve been stung in the past by facebook limiting me from contacting people when I’ve been trying to promote my novels. Facebook, understandably, want us to pay to advertise.

But, I hadn’t realised how easy it is to simply invite friends. I just needed to click on the Share drop down and select Invite friends…

I still had to scroll down through my friends and tick those that are local and I thought would be interested, but ten minutes later I’d invited 100 people. That was a good start. Within half an hour, four people had responded which was encouraging.

Then I paid to boost the event, setting the location within the minimum 17Km distance from Cumbernauld and targetting people with relevant keywords like “Thriller Novel” and “Crime Fiction” and “Young Adult Fiction”

I set the budget at £20 for seven days. Not a huge amount, but, then, I don’t have a huge marketing budget.

Depending on take up for the event I may run a shorter ad just before the event or continue it into next week.

I’m looking forward to hearing more from Wendy H Jones and Caroline Johnston. It would be great to see you there as well!

What If? by Caroline Johnston

There’s a scene early on in Caroline Johnston’s Young Adult novel What If? that made me realise this story has more to it than I’d expected.

Featuring what looks like a teenage girl daydreaming on the cover, I was expecting a story about relationships and maybe some romance and if that’s what you’re looking for then you won’t be disapointed.

I have a confession to make, back in the 1970’s, after moving from the big city to the Shetland Isles, having no TV and a hyperactive imagination, I read everything I could get my hands on. Everything. I snatched Bunty magazine off my sister, read several terms at Malory Towers and would happily have read Mills & Boon if I’d known it existed.

Over the years my reading habits became somewhat filtered until now my default easy read is a Lee Child. But that does sometimes get a bit boring…

I’m sharing the stage with Caroline Johnston at Cumbernauld Library in September and thought it was only polite to find out a bit more about her and what better way to find out about an author than to read their book!

The heroine of the story: Rachel Anderson (Love that last name 😉 ) is encouraged to audition for the school play and it was as I read her initial lines that I got a sense of something powerful in the story. It’s such a simple premise: What if we asked: what if?

I love “what if” questions. What if we could solve world hunger? What if we could develop faster than light travel? What if we could travel in time… Okay, maybe I’m heading way off genre here.

It took me a little while to find my teenage girl groove, but once I did the story sucked me in and I got caught up in what was a pretty funny comedy of errors.

If you don’t enjoy young adult stories heavy on relationships and with a hint of romance then What If? probably isn’t for you. But if you do, then I recommend it.

What If? can be bought as paperback through Caroline Johnston’s website where you can also find out more about the author. Also available on Amazon in paperback and ebook:

Finally, if you’d like to meet Caroline in person, book your free ticket to Murder, Mystery and More on 16th September at Culture NL’s website.