Everything we say and do (and write) will only matter to someone else if it is relevant to them.
I’ve seen this before with my writing. My original blog used to get the odd hit every other day, often from Eastern European countries or Russia giving the impression that only bots were landing there. Every now and then though, I’d post something and manage to share it with the right people and see a huge spike in hits.
I found this happen again this weekend. Two weeks into this new blog, daily hits averaging around seven a day and then I post my notes from Amazon Academy…
250 hits in one day. All because I posted useful notes for writers and shared that post with other writers…
This other screenshot is also encouraging. I wanted to reach out to English speaking writers and saw the greatest hits from UK, US, Canada and Australia:
Whatever we do in life, relevance to others is vitally important. As a writer, I want to sell books to readers who will enjoy what I write. That means I need to identify how to reach those readers, what sort of books they are already buying and work out what they need to hear to encourage them to try my books.
But the same principles can be applied to whatever we do. In your day job, working out who your main customers/stakeholders are (hint: your boss will be number one!) is vital. Learning what they want and trying to improve on that is a way to get noticed and make your customers happy.
I can also see this applying to my relationships. How can I be more relevant to the people that matter in my life? Are my words and actions meeting their needs?
How about you? Can you see ways to be more relevant?