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Writing

Analysis of Sales of The Great Scottish Land Grab Part Two

June 21, 2017 by frozbie Leave a Comment

Yesterday I started an analyis of what worked and what failed as I attempted to market my first fiction ebook: The Great Scottish Land Grab.

Today I want to look in more detail at what I was doing to market the book and what results it had.

The chart below shows the lifetime sales of Land Grab book one since June 2014:

First thing to point out is that Orange/yellow shows sales where I got paid, blue is sales of the book after I set the price to free.

One of my biggest mistakes was not making book one free right away. Instead I priced it at 99p.

I was marketing Land Grab every single day during the summer of 2014. I printed up business cards, approached random strangers at village fairs and at train stations. I posted on Facebook and Twitter and while I sold over a hundred copies, look at the difference in numbers from October 2016… I did almost no marketing at all for the three months from October 2016 and people still found and downloaded the book!

I wonder how many more downloads I might have had in 2014 if I had enticed people in with a free offer.

The next two charts show life-time sales for books two and three respectively:

The numbers are not huge so I can’t make any hard and fast statements about what worked and what didn’t work, but it does seem to me that releasing Land Grab as a series did allow people to try at a low price and then free, and then go on to buy the other books in the series.

Both in 2014 and since October 2016, I’ve seen people go on to buy book two and three after downloading book one.

The chart for the full trilogy looks very different:

The fact is that I still carry business cards with me and still give them out or leave them in cafe’s and other venues for people to find. The business cards only advertise the full novel and I think that people who are intrigued by the cover image on the cards or maybe by something I’ve said will go on to buy the full novel.

Contrast the final chart with the first three and you see that huge dead area from November 2015 till August 2016. Without advertising I don’t see sales.

That’s a really important statement. Early this year I had an offer from Facebook. A £30 credit towards Facebook advertising. I used £12 of that voucher to advertise The Great Scottish Land Grab and later worked out that I made a slight profit off the back of it. (In reality a full profit as Facebook gave me a free voucher, but looking to see whether I would make a profit in future, it was small, but there.)

Tomorrow I’m going to try and round all this up into some sage advice to anyone thinking about how they can sell their book.

Filed Under: 100 Words 100 Days, The Great Scottish Land Grab, Writing Tagged With: 100X100, ebook, indie-author, KDP, Kindle, self-publishing, writing

Analysis of Sales of The Great Scottish Land Grab Part One

June 20, 2017 by frozbie Leave a Comment

On 13th June 2014 I published my first fiction book: part one of a planned four book series titled The Great Scottish Land Grab. Published solely as an ebook through Amazon KDP, I fully intended to cash in on the hype surrounding the rapidly approaching referendum on Scottish independence.

This post is intended as an analysis of what worked and what failed as I attempted to market my first ebook.

Here’s the high level sales figures:

Total downloads:

The Great Scottish Land Grab Book One …. 227
The Great Scottish Land Grab Book Two …. 58
The Great Scottish Land Grab Book Three .. 56

Total sales receipts:

The Great Scottish Land Grab Book One …. £33.66
The Great Scottish Land Grab Book Two …. £74.75
The Great Scottish Land Grab Book Three .. £73.29

All these numbers are up to the end of May 2017, effectively three years worth of sales.

Somewhere during editing book two I realised that I would only manage to write three books before the referendum and so books three and four became one book.

On 24th September 2014, I released the full trilogy as a complete novel.

Total downloads:

The Great Scottish Land Grab …. 43

Total sales receipts:

The Great Scottish Land Grab …. £87.93

So, in total, in three years I’ve sold 384 books and made £269.63 from these ebooks.

I confess that at times it has been extremely depressing to know how few copies I’ve sold in a three year period. However, I’ve had a large number of readers contact me to tell me how much they enjoyed the story. I enjoyed writing the book and even enjoyed the rush of trying to market it at the time. It has been a worthwhile learning experience and I was able to go on to write a much better second novel in Fallen Warriors.

And I’ve gained knowledge about how not to market a book which does seem to be helping as I concentrate on Fallen Warriors. Tomorrow I’m going to look at some of the lessons I’m still trying to learn and apply.

Filed Under: 100 Words 100 Days, The Great Scottish Land Grab, Writing Tagged With: 100X100, amwriting, ebook, indie-publisher, KDP, referendum, Scottish Independence, self-publishing

Neglecting to Advertise

June 19, 2017 by frozbie Leave a Comment

When I set out to publish Fallen Warriors, I told myself that I would learn from previous mistakes. My first novel – The Great Scottish Land Grab – did sell and continues to be sold today, but I failed to keep advertising it and so for long months, no books were sold.

It is a fact of modern life that we are bombarded with advertising all day, every day. I have no desire to contribute to that tsunami we all face, yet I know that if I don’t advertise my novels, few people will hear of them.

Last month I launched my first Amazon Marketing Services campaign for Fallen Warriors in America. This ad resulted in 66,862 impressions over five days (impressions being where your ad is shown on screen.) 43 actual clicks from those ads and 2 sales actually putting me in profit for my $5.55 total spend!

The system is quite neat. Amazon only charge you when your ad is clicked by a customer. If that customer then goes on to buy your book, it is recorded as a sale.

You can enter as many keywords as you want which can be book titles or author names and if someone searches for that keyword (or phrase) then you then compete with other advertisers for your book to be shown. Whether you win or not is down to your CPC Bid which is the maximum amount you are willing to pay for your ad to be shown. And this can be set against each keyword…

For my first campaign I entered 38 keywords each with a $0.25 CPC bid.

For some reason it’s a whole lot harder (more expensive) to advertise on Amazon in the UK. They seem to be wanting a Vendor Code before you can set up an account to advertise which costs £25 a month. I’m looking into whether it is possible to avoid that monthly payment. More on that later…

I’ve been thinking that I need to take advantage of the ability to write posts in series. This week I’m going to carry out some analysis of sales data for my novels and other books. Tomorrow I’ll look at sales of The Great Scottish Land Grab and see if I can learn some lessons.

Filed Under: 100 Words 100 Days, Fallen Warriors, The Great Scottish Land Grab, Writing Tagged With: Amazon, Amazon Marketing Services, AMS, Campaign, Christian Fiction, CPC Bid, Impressions, Vendor Code

A Quarter Quell

June 15, 2017 by frozbie Leave a Comment

Today will be my 25th post in my 100 day challenge to write 100 words a day. I decided I would review my progress every 25 days.

So far I’ve made good progress, managing to publish at least 100 words a day. I’ve written almost every day, excluding Sundays when I take a day off which means for the 21 days I’ve actually been writing my average daily word count has been 410 words.

However, that only includes published posts. I had a look at draft posts I’ve added, but not published – there are 24 of those – and taking those into account I’ve written an average of 600 words a day.

Total words written and published: 8617
Total words written inc draft: 12,753

All this in a little over three weeks which is encouraging as one of the reasons I wanted to restart this blog was to get into a daily habit of writing.

I haven’t been keeping track of time spent writing though. I timed myself last night and estimate from that that I’m spending 15 minutes writing and editing every 100 words. If that is accurate, I’ve spent 31 hours writing on this blog over those 21 days.

That’s not great. Ultimately I want to spend the bulk of my writing time working on my next novel and if I only need to spend 15 minutes on this blog each day, that means I’m losing 75 minutes that could be towards my novel word count. I only posted two posts during this time that were exactly 100 words long.

Over the next 25 days I should make an effort to time myself while writing and make sure that I’m prioritising time to work towards my longer term writing goals.

It’s worth my noting what impact my blog is having.

I’ve had one blog post which has been highly relevant to a lot of people and am still seeing people turning to it for information. However, the rest of my posts are falling into a vacuum:

Ultimately I want to build up a readership, but will have to do some research into what people actually want to read.

It might make sense to focus on posting flash fiction to draw readers who may want to buy my novels, but if so, I need to find a way to do that. If I’m going to market myself and advertise, it would make more sense to advertise my novels directly.

That’s enough for now… If you have any feedback on this blog, do let me know.

Filed Under: 100 Words 100 Days, Writing Tagged With: 100 words 100 days, 100X100, blogging, writing

World building

June 13, 2017 by frozbie Leave a Comment

My visit to a Nissan dealership today, looking to buy a second hand Leaf – Nissan’s electric car, sparked a whole stream of unasked questions.

How many people work at that dealership? How much profit do they have to make on each car? How many cars do they have to sell to pay the salaries of the people working there?

When I mentioned this to my wife she reminded me that you also have to factor in income through the extras they try and up-sell: Gap Insurance; Scotch-Guard; the regular service packages; the commissions from finance; and of course ongoing maintenance and repairs…

However they manage their business, the impression I get is that running a car dealership is a profitable enterprise. Which implies that for every car sold, new or second hand, for every up-sell, profit is being made.

I’m not against profit – I run my own business at a profit – yet as I compete with other contractors for roles and dealerships compete for our custom, I couldn’t help the thought that we humans have constructed a very inefficient model of economy. Surely there is a better way of organising ourselves…

Of course there have been attempts to organise the human economy, the two notable ones being socialism and fascism. Two philosophies that utterly failed in implementation during the last century, both of which tried to redesign our economy.

At the back of my mind as I wrote my first novel: The Great Scottish Land Grab, I was aware that my protagonist – Robert Castle – was rail-roading his way towards his vision for a utopian Scotland. Several readers commented that Castle was a “bit of a dictator…” I hope a benevolent one, but I agree, I ended up giving Robert Castle an enormous amount of power even as he sought to bring about a more democratic society.

At the time, as I was writing Land Grab, I struggled to imagine a different way for Castle to achieve his objective of reversing the Highland Clearances. It seemed to me that such an upheaval could only be achieved by someone willing to take tremendous risks, to go head to head with those in power and authority and accept the possibility that the threat of violence may be needed.

I enjoy my status as World Builder. So much easier to conceive and implement a new economy or society in fiction than in real life. Real life is much messier and frought with real risk.

I believe we have all been created by God to be creators ourselves. We have been given the tremendous capacity to turn the ordinary, everyday around us into something of greater value.

So why aren’t we all rich?

You probably have seen the “You have two cows” meme giving one possible answer to the question.

If you give two women each a million pounds, at the extreme, after a month, one woman will have turned that money into four million while the other will have squandered it all and have nothing to show for it.

Most of us fall somewhere inside those two extremes.

Think of all that humanity has achieved just in the last couple of centuries.

We have taken an industrial revolution to a technological revolution and seem on a trajectory to do more, better, faster and yet…

Hundreds of millions of people across the globe still live in extreme poverty – defined by The World Bank as living on less than $1.90 a day. On top of this, Water Aid estimates that 663 million people live without clean water and a massive 2.4 billion don’t have access to adequate sanitation!

We are all world builders. We’re building the world around us day in and day out. One day I believe we will all have to answer a very simple question: What kind of world did we build around us? One that shared and helped and lifted up or one that excluded and trapped and held down.

Filed Under: 100 Words 100 Days, Economy, The Great Scottish Land Grab, Writing Tagged With: economy, Electric Vehicle, EV, Nissan Leaf, poverty, Two Cows, Water Aid, World Bank, world building

Flash Fiction: The Day After

June 9, 2017 by frozbie Leave a Comment

Someone kicked him awake. Barely. He opened one bleary eye and saw the TV displaying static.
‘Who did you vote for? Yesterday. Who?’
He looked over at his wife who was peering out through the curtains, knocking over a beer bottle as he turned.
‘What’s wrong with the TV?’ He asked.
‘It’s dead. Radio, Internet, nothing’s working. Who did you vote for?’
‘What’s that gotta do… What are you doing?’
She didn’t answer, just kept staring out the window.
Finally, he got up and walked over, pulled at the curtain.
‘No!’ She grabbed the material out of his grip and pulled the curtain back.
‘What’s got into you?’ He was starting to get annoyed now. He took a firm hold of the curtain and pulled it wide open, glaring at his wife.
She stepped back, into the shadows.
He shook his head and turned to look out, then stumbled back, nausea threatening to overwhelm him. A buzzing filled his senses and from a distance he heard his wife ask one more time: ‘Yesterday, who did you vote for?’

Copyright Mark Anderson Smith 2017 http://www.dragonlake.co.uk/ You may link to this post from http://www.dragonlake.co.uk/2017/06/flash-fiction-the-day-after/ or share on a non-commercial website so long as the full copyright notice and this statement is included.

If you liked this story, or if you didn’t, let me know…

Filed Under: 100 Words 100 Days, Short Story, Writing Tagged With: 100X100, election, Flash Fiction, voting

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